These Shocking ‘Fat C*n’t’ Billboards Are Actually Meant to Challenge Body Bias – IGWIIKI


Every once in a while, a billboard demands a second look, and the latest creative from inclusive U.K. cycling brand Fat Lad at the Back is no exception. The business, which sells plus-size sportswear, is running a series of attention-grabbing out-of-home (OOH) ads up and down the country which read: “Fat C*n’t. Actually Fat Can.”…

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