These Brands Started Out Selling One Thing. Then They Pivoted to New Products – IGWIIKI


A few weeks ago, Walmart announced the relaunch Secret Treasures, its $1 billion sleepwear brand. The revamped line will feature trendier styles and even sell under a new brand name: Joyspun. The sleepwear category, said evp of apparel and private brands Denise Incandela in a statement, is “undergoing a significant transformation,” and it only made sense that Walmart “evolve and grow” along with it.

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