The Rise of Intent Media: How SEO Is Molding the Media Industry in Its Image – IGWIIKI

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When lifestyle media company Dotdash announced plans to acquire Meredith Corp. for $2.7 billion last October, the deal carried with it an unmistakable air of symbolism: the new, digitally-native operation had finally supplanted the old, ink-entrenched publisher. But the significance of the acquisition extended beyond its optics–the deal also validated a thesis nearly a decade…

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