Roku Wraps Largest Upfront Ever, Surpassing $1 Billion in Ad Commitments – IGWIIKI

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Roku is taking a bigger piece of the upfront pie as the line between linear and streaming continues to erode. Last year, the connected TV company closed its upfront negotiations a full quarter earlier than usual. In 2022, Roku crossed the upfront finish line ahead of other CTV platforms and surpassed $1 billion in spending…

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