Retail-Branded BNPL Is Only a Matter of Time – IGWIIKI

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Home goods retailer Bed Bath & Beyond ranked No. 50 on the National Retail Federation’s list of the top 100 retailers in 2021–smack dab between Walmart and ampm. Its new tiered loyalty program, however, places the retailer first in a very specific category: branded buy now pay later (BNPL) services. That’s because Bed Bath &…

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