Patagonia Climbs, Purpose-driven Companies Follow – IGWIIKI


Sports metaphors are often the stuff of narrative clichés, but in the wake of Patagonia founder Yvon Chouinard’s announcement last week that the company would transfer its full ownership to a nonprofit trust, a climbing metaphor is apt. Patagonia is most definitely climbing into the lead, not just for other purpose-driven companies but also for reforming capitalism.

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