Patagonia Climbs, Purpose-driven Companies Follow – IGWIIKI

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Sports metaphors are often the stuff of narrative clichés, but in the wake of Patagonia founder Yvon Chouinard’s announcement last week that the company would transfer its full ownership to a nonprofit trust, a climbing metaphor is apt. Patagonia is most definitely climbing into the lead, not just for other purpose-driven companies but also for reforming capitalism.

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