Omnicom Brings Transact, Its Tech-Powered Ecommerce Consulting Practice, to North America – IGWIIKI

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Omnicom is rolling out a specialist ecommerce practice called Transact to the North American market. The practice, which previously operated exclusively in some global markets, will become the holding group’s global center of excellence. The consultative practice will help Omnicom clients gain market share and drive sales on retail media platforms like Amazon, Instacart, Kroger…

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