Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication – IGWIIKI

nielsen-expands-youtube-measurement-2022-600x315.jpg

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices, which the company said will allow buyers to more easily compare YouTube…

Leave a Reply

Your email address will not be published.