Meta Quarterly Earnings Q2 2022: Topline Observations – IGWIIKI

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To help advertisers keep aware of important updates from Meta, we’ve built a Quarterly Earnings Navigator Tool, available by clicking here. Since publishing our initial overview of the tool, Meta has released a new quarterly earnings report for Q2 of 2022. This article will cover some of the key highlights from the latest release.

Quick Highlight for Advertisers

Meta’s earnings release has a quick mention of ad prices:

In the second quarter of 2022, ad impressions delivered across our Family of Apps increased by 15% year-over-year and the average price per ad decreased by 14% year-over-year.

Advertisers worrying about consistently rising CPMs appear to potentially have some limited relief — at least at the overall level. However, it may be helpful to have some additional context.

Within our Earnings Navigator Tool, we can compare this difference in cost with historical periods:

Meta Average Price per Ad - % Change Year-over-Year. Shows Q4 2021 over 5% increase, Q1, 2022 down more than 7.5%, and Q2, 2022 down 14%.

Apart from this notable item, the release is filled with a variety of key data points. We’ll call out some headlines here below…

Meta Family of Apps – Daily Active People

Daily Active people grew – increasing 10 million vs the prior quarter to 2.88 billion

Bar graph showing daily active people, starting at just over 2 billion in Q4 2018, through 2.88 billion in Q2 2022

Meta Family of Apps – Monthly Active People

Monthly Active people also grew – increasing 10 million vs the prior quarter to 3.65 billion.

Bar graph showing Monthly Active People, starting at 2.64 billion in Q4 2018, to 3.65 billion in Q2 2022

Facebook – Daily Active Users

Daily Active Users of the Facebook platform grew 8 million to 1.968 billion.

Bar chart showing Facebook Daily Active Users, starting at 1.128 billion in Q2 2016 to 1.968 billion in Q2 2022

Facebook – Monthly Active Users

Monthly active users of the Facebook platform declined 2 million to 2.934 billion.

Bar graph showing Facebook Monthly Active Users, starting at 1.7 billion in Q2 2016 to 2.9 billion in Q2 2022.

You can also check out the Quarterly Earnings Navigator to see a regional breakout of Facebook Daily and Monthly Active Users with more detail.

Meta Headcount

Meta Headcount grew 5,748 to 83,553 – an increase of ~7.4% in overall headcount.

Bar graph showing Meta Headcount, starting at 18,770 in Q1 2017 to 83,553 in Q2, 2022.

Other Data Points

For additional info such as App Revenue, App Operating Income, Revenue per User, and some other calculations based on provided info in Meta’s Earnings Release, be sure to check out the various tabs across the Earnings Navigator Tool.

Your Turn

What did you find particularly interesting from the earnings report? Does the Earnings Navigator Tool help you identify anything surprising?

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