McDonald’s and Burger King Tussle for Loyalty – IGWIIKI


Scary clowns, hidden Big Macs, cheeky billboards–Burger King and McDonald’s aren’t averse to some friendly rivalry. However, at the end of July things got a bit more serious as both brands launched their loyalty apps in the U.K. The Your Burger King app has now been rolled out to around half (297) of the fast-food…

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