Let’s Get Loud—and Clear—on What Latinx Consumers Really Need From Marketers – IGWIIKI

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“How do we reach the Hispanic and Latinx audience?” The age-old question has spanned multiple panels, articles and events. Brands look to understand the motivations and passions of the growing demographic only to realize, upon digging in, that there is more than just a demo here. There are generations, stories, ambitions, cultural nuances and even…

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