If Brands Want Web3 to Be Safe, They Need to Build It That Way – IGWIIKI

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When Facebook announced plans to expand its digital foothold in October 2021 and rebrand to Meta (in tribute to the virtual world it’s building), marketing fervor for “the metaverse” reached fever pitch. Almost one year on, a new advertiser dips a toe into the virtual realm on a weekly basis. McKinsey has forecast metaverse platforms…

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