How Trusted Media Brands Is Getting Advertisers to Ditch Third-party Cookies – IGWIIKI

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Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader’s Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data. Now, it’s using first-party data to increase deal size, win more pitches and move brands from relying on third-party data to using…

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