How The Clorox Company Is Learning More About Its Customers – IGWIIKI

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For more than 100 years, Americans interested in purchasing Clorox products have had to go to a physical store or online retailer. It’s been fewer than 100 days since The Clorox Company added another option: direct-to-consumer, and aside from boosting its bottom line, the effort is designed to collect valuable first-party data. A visit to…

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