How Spotify Is Helping Brands Curate Their Way Through the Attention Recession – IGWIIKI

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Editor’s note: This is the sixth installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Gen X really doesn’t get enough credit for creating the mix tape. The practice of declaring one’s love or curating songs the way a museum displays…

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