How Shake Shack Protects Its Main Marketing Asset: Its Origin Story – IGWIIKI

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Shake Shack had a strange start. The fast-casual restaurant chain began as a hot dog cart called I Taxi. Its purpose: raise money to rejuvenate New York City’s Madison Square Park. Today, Shake Shack is a publicly traded company with more than 350 locations around the world. Together, these stores generated more than $1.1 billion…

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