How PLNT Burger Aims to Turn the Masses Onto Fake Meat – IGWIIKI

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If today’s plant-based food alternatives–which often look, feel and taste like the items they’re designed to mimic–were the public’s first introduction to the category, companies might have an easier time selling them. But it didn’t happen this way. Instead, many Americans encountered earlier versions of fake meat as children and didn’t enjoy the experience. “We’re…

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