How Gatorade’s CMO Brought the Brand Back to a ‘Purpose-Led Identity’ – IGWIIKI


When Kalen Thornton joined Gatorade at its CMO in March 2021, the former Nike and Jordan Brand executive had big plans for the sports beverage maker–but maybe not what one would expect. “What I saw was the opportunity for the brand to get back to a purpose-led identity,” Thornton said at Adweek’s Brandweek Miami event…

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