Hanes Puts Its Global Media Account Up for Review – IGWIIKI

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Hanesbrands’ global media business is up for review. The clothing company known for its t-shirts, socks and underwear invested $34 million in media globally last year, and 29% of that was in digital spend, per COMvergence data. Publicis Media’s (PM) Spark Foundry is the incumbent. The PM agency declined to say if it’s defending the…

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