Google Debuts Tool for Ad Buyers, Publishers to Confirm That No Additional Fees Were Taken – IGWIIKI

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Google introduced Confirming Gross Revenue Wednesday, calling it a solution that helps buyers and publishers verify that no hidden fees have been taken from their digital advertising transactions. President, Americas and global partners Allan Thygesen explained in a blog post Wednesday, “Our advertising partners often ask me, ‘How can I better understand where my dollars…

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