From Reactive to Holistic: Exploring the Various Levels of Personalization – IGWIIKI


I often talk about personalization in the context of modeling and segmentation. Why? Because, no matter how much resource a company allocates in data collection, it will be impossible to know everything about everyone. Therefore, predictive modeling effectively fills in the gaps of unknowns, as in, “Not 100% sure, but very likely to be something.”…

Leave a Reply

Your email address will not be published.