First Winter World Cup Leaves Ad Industry Blowing Hot and Cold – IGWIIKI

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While the temperature in Qatar, host of the 2022 FIFA Men’s World Cup, will fall between 73°F to 79°F, the marketing industry is facing a cold snap as advertisers tighten their belts.

The World Cup kicks off Sunday, Nov. 20 and will continue during the Thanksgiving and early Christmas period, with the final falling on Hannukah Sunday, Dec.

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