Experiential Captivates Consumers as Brands and Agencies Eye the Next Big Collaboration – IGWIIKI

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There isn’t a single farmer on staff at TBWA\Chiat\Day N.Y., but that didn’t stop the agency from creating a program for Lay’s called Golden Grounds that had roots–literally–in the soil. The early 2022 project, launched in the football-frenzied lead-up to Super Bowl 56, took dirt from NFL stadiums around the country and used it to…

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