Expedia and Salma Hayek Use Fruit to Show Hispanic Travelers’ Passions – IGWIIKI

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Lumping myriad cultures together under one common–yet incredibly varied–language is a great way to alienate multiple audiences at once. As Hispanic Heritage Month begins, Expedia Group creative executive Hector Muelas found an apt metaphor for his industry’s dilemma: the passion fruit. You can call it maracuy? in parts of Mexico, but it’s more likely a…

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