Breaking Up But Staying Friends: When Brands No Longer Want to Be Exclusive – IGWIIKI


Recently Anheuser-Busch gave us something to sip on: They announced that they’d be ending their 34-year run as the Super Bowl’s exclusive alcohol advertiser. This comes just a few short weeks after Pepsi announced they’d be ending their decade-long sponsorship of the Super Bowl Halftime Show. The Super Bowl is, in many ways, as much…

Leave a Reply

Your email address will not be published.