Brave Commerce Podcast: How to Use Analytics to Build Strategy – IGWIIKI

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On this week’s episode of Brave Commerce, Julie Bowerman, chief marketing officer of The Kellogg Company, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss evolving marketing measurement in an omnichannel world. Bowerman first recalls her experience at Coca-Cola and how educational it was for her to work there as ecommerce for food and beverage…

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