Brands Find It Painful to Address Agencies’ Most Pressing Pitching Problems – IGWIIKI

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Pitching for new business is filled with problems. Pitches are too long, often dragged out for no reason, expensive and filled with secrecy and a lack of communication and feedback. A new initiative from the 4A’s and ANA reveals why brands and agencies bemoan the process: they aren’t even remotely on the same page. Adweek…

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