4 Ways Brands Are Tapping Into the Booming Concert and Festival Landscape – IGWIIKI

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Editor’s note: This is the fourth installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Concerts and festivals are finally getting back to pre-pandemic levels. According to Live Nation’s Q1 earnings statements, the company sold more than 11 million tickets, driving…

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