Day: September 13, 2022

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Snapchat Shares New Insights to Assist in Your Halloween Campaign Planning [Infographic] – IGWIIKI

Halloween is coming (10/31), and Snapchat has today provided some new insights into the value of the app for connecting with Halloween shoppers, and boosting Halloween promotions at the right time, and in the right way, via its various ad tools. As explained by Snap: “Halloween is one of the holidays when people share on […]

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Warner Bros. Discovery Ad Sales Cuts Continue, Company Lays Off 100 Employees – IGWIIKI

The Warner Bros. Discovery ad sales team is continuing to downsize. On Tuesday, the company laid off 100 employees, a source familiar with the matter confirmed to Adweek. The layoffs are in line with the company’s reported plan to cut up to 30% of its ad sales staff. A source previously told Adweek that 30%…

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PS5 shooter Synduality follows the sci-fi shooter trend into 2023 – IGWIIKI

Bandai Namco announced a sci-fi third-person shooter called Synduality at today’s PlayStation State of Play. Its reveal trailer doesn’t explain much about the story or its characters, but it offers a glimpse at the futuristic setting and gameplay. It starts with a cryptic quote from science fiction writer Arthur C. Clarke: “Any sufficiently advanced technology […]

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Astrobotic expands with acquisition of Masten Space Systems • TechCrunch – IGWIIKI

Pittsburgh-based Astrobotic has acquired Masten Space Systems after the latter company filed for bankruptcy protection at the end of July. The acquisition comes following a successful $4.5 million bid for Masten’s assets in a Delaware bankruptcy court earlier this month. The acquisition includes Masten’s substantial portfolio of space technologies, including its vertical take-off and landing […]

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Meta Publishes New ‘Measurement 360’ Guide to Assist in Marketing Optimization – IGWIIKI

With the marketing landscape undergoing major changes in 2022 – including increased data restrictions, the shift away from traditional social to more entertainment-focused mediums, economic downturn, the rise of eCommerce etc. – many businesses have been forced to reassess their marketing spend, and re-consider the fundamentals of their promotional approach. Which is where this new […]

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Chipotle’s New Menu Item Made Its Debut in a Metaverse Game – IGWIIKI

Chipotle’s latest foray into Roblox’s metaverse platform tasks customers with cooking up virtual steak. But the menu item is also a very real new addition to the company’s menu. The chain is adding a new meat option to its burrito bar, Garlic Guajillo Steak, debuting it via a Roblox activation called Grill Simulator on Tuesday….

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Intel just proved how powerful Thunderbolt 5 really is – IGWIIKI

Intel just demoed its next-generation Thunderbolt 5 technology during a Technology Tour in Israel. The demo seems to confirm that Thunderbolt will be capable of 80 Gbps speeds and it marks the first time that Intel has publicly shown off the speed. This recent demo didn’t seem to show any additional features of the new […]

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Zoom is okay, but location is important as ever, argues Madrona’s Matt McIllwain • TechCrunch – IGWIIKI

In downtown Seattle, offices are only 42% as full as they were before the pandemic, according to data cited late last month by the Seattle Times. It’s a problem, suggests Matt McIlwain, who has been a managing director at the early-stage venture firm Madrona Venture Group in Seattle for 22 of its 27 years. “Nobody […]

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Meta Adds ‘Community Chats’ on Messenger as it Searches for New Ways to Prop Up Falling Engagement – IGWIIKI

With engagement in Meta’s apps seemingly in decline, based on various reports, it’s increasingly keen to capitalize on its wins where it can, which is why it’s rolling out a new way to encourage more engagement stemming from Facebook Groups, via a new Community Chat option that’ll facilitate topic-based discussion groups within Messenger. As you […]

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Revamped Twitter Spaces Tab, Including Podcasts, Comes to Twitter Blue – IGWIIKI

Subscription service Twitter Blue will soon add a redesigned Twitter Spaces tab that will provide access to live and recorded Spaces, themed audio stations and, for the first time, podcasts. The social network initially revealed these moves last month, saying that the revamped Twitter Spaces tab would be rolled out to “a group of global…

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