Day: July 20, 2022

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Contentsquare closes a mammoth $600M round as customers clamor for digital analytics – TechCrunch – IGWIIKI

While the pandemic prompted companies to digitize much of the way they do business, not every brand made the pivot successfully. In some cases, it cost them dearly. According to Couchbase, enterprises wasted on average $4.12 million on failed, delayed or scaled-back projects in 2020. The same survey found that over four-fifths of companies — […]

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YouTube Launches Text Markup Options in Video Descriptions, New Loyalty Badge Options – IGWIIKI

Here’s a relatively small, yet potentially interesting new YouTube update. YouTube is rolling out text markup options within video descriptions in the app, so you’ll soon be able to add bold, italics and strikethrough text within your video descriptions. As you can see in this example, now, when you’re putting together your video description – […]

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Ad Spend Forecasts Muted as Economic Cloud Looms Large Over Brands – IGWIIKI

Despite solid growth in the first half of 2022, global ad spend forecasts for the remainder of 2022 and 2023 are being downgraded as marketers take a “glass half full” approach to budget planning. Numbers released today from the U.K’s Institute of Practitioners in Advertising (IPA) reflect concerns around a cost of living crisis and…

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San Diego Comic-Con’s best moments ever – IGWIIKI

As it’s evolved over the years, San Diego Comic-Con has become one of the most important publicity events in the world. The annual festival gives major studios a chance to unveil some of their biggest projects, and over the many years of its existence, it’s also been home to a number of fascinating stunts and promotional […]

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VW Group changes drivers — CEO Scott Keogh shifts to launch Scout EV brand – TechCrunch – IGWIIKI

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here. Oh hey, and welcome to the Daily Crunch for Wednesday! Today, the whole office is proverbially abuzz with robotics. Proverbially, because we’re not sure we actually have an office at this point, […]

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LinkedIn Shares New Insights into the Growth of ‘Creator’ Job Postings [Infographic] – IGWIIKI

You enjoy posting on social media, and seeing the engagement that comes with it, and with social platforms being part of your life since forever, you’re probably pretty good at such by now. But could you actually make a living as a ‘creator’, through partnerships with brands and in-stream ad tools across the various apps? […]

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Grey Goose, Uninterrupted Launch Digital Barbershop Series – IGWIIKI

Grey Goose began partnering with Uninterrupted, the multiplatform athlete empowerment brand from LeBron James and Maverick Carter, in 2021 with the launch of the three-part “In the Moment” digital series. They’ve extended that relationship with a new six-part series dubbed “The Shop: Lineup,” which launched on July 20 exclusively on Uninterrupted’s YouTube channel.

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Facebook will let you turn your gameplay clips into reels – IGWIIKI

We weren’t exaggerating when we recently noted that Meta’s social media platforms are becoming more like TikTok, going so far as adding new features to resemble it. Now, Facebook Gaming has released the Clips to Reels feature, which will allow content creators to, as the name heavily suggests, turn their live gameplay clips into Reels. […]

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Tesla dumped 75% of its Bitcoin holdings – TechCrunch – IGWIIKI

Elon Musk apparently isn’t trying to hodl Tesla’s bitcoin during a crypto winter. During the company’s Q2 earnings report, the electric car company revealed it has sold 75% of its Bitcoin holdings this quarter. The company appears to have lost around $150 million on its bet in the cryptocurrency since its 2021 purchase, selling the […]

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New Report Shows YouTube Contributed $25 Billion to the American Economy in 2021 – IGWIIKI

YouTube has become a significant element within the broader Creator Economy, with the platform generating billions of dollars each year that’s then passed on to creators via its Partner Program and other initiatives. But just how significant YouTube is in this respect may surprise you, with a new study by Oxford Economics finding that YouTube’s […]

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